Work/Embassy of the Free Mind

Embassy of the Free Mind

A new home for the largest collection of hermetic and freethinking texts in the world.

embassyofthefreemind.com

A home for everything the Embassy is

The Embassy is a museum, a library, a programme of events and a community of members, and the site was built to serve all of it. Everyone who comes to it, whether to visit, to read, to book or to belong, finds their place, and the institution has one home that holds the whole of what it does.

Client

Embassy of the Free Mind

Services

Art Direction

UX / UI Design

Web Development

Bilingual CMS

Accessibility (WCAG AA)

Visit live site

The build, at a glance

Pages

Custom pages designed across the project.

Collections

Content management made easy for a large team.

Languages

Fully bilingual. Dutch and English, end to end.

Video assets

Background and editorial films, lazy-loaded with play and pause handling.

Tech & integrations

Next.js

Vercel

Weglot / i18n

Ticket Tailor

Stripe

CookieYes (GDPR)

Google Analytics

Zapier

BPH Source Library API

In their words

“When we began, we had no real digital presence to speak of: an outdated brand, no visitor journey, no integration with our operational systems, and no straightforward way to keep things current. Frond Studio addressed all of it. We can now reach our audience, and they can reach us, far more easily. Ticket sales have risen, refund requests have fallen to their lowest point, and newsletter signups continue to grow. What has meant the most, though, is the response. People consistently tell us the site is beautiful, and that the Embassy of the Free Mind is finally represented online the way it deserves to be.”
Chiara Mancini
Program & Digital Strategy

The front door

Entering the world of the Embassy

The first thing the site had to do was set a tone. Calm, editorial, and unmistakably the Embassy, so that arriving online feels like stepping into the house itself. It introduces who they are and what is on, and points people toward tickets, exhibitions and the library, without ever feeling like a database.

A house full of free minds.

Content model

A space for knowledge, reading and visiting

Exhibitions, news, editorial pieces, partners and FAQs all run on one system, editable in-house in both Dutch and English. Every template was built to make a complex institution easy to browse.

Film & motion

Original films, made for the Embassy

Beyond the build, we made a set of short films for the museum. Motion pieces that bring the building and the collection to life across the site and on social.

The faces on the façade

The carved heads above the front door, filmed and composited into a looping portrait.

Two thousand years of images

Artworks and illuminations from the collection, cut into one flowing reel.

About page · The seven pillars

Honouring the pillars meant making something special

The seven pillars sit at the heart of how the Embassy tells its story, and the team felt they deserved more than a list.

embassyofthefreemind.com/about

“What stood out most was trust. I could rely on Frond Studio not only to deliver, but to exceed what we had imagined. They stayed a step ahead at every stage, and the whole project came into focus once the design, systems, and structure aligned.”
Chiara ManciniProgram & Digital Strategy